It is great to see that industry leaders are delving deeper into programmatic and trying to understand how it will work practically. Automation has two parts: Programmatic & Workflow. Learn the difference with @MattSeilerIPGMB & Jay Sears @RubiconProject #FOMG14— IPG MEDIABRANDS (@ipgmediabrands) April 7, 2014 I recently wrote about
The shift towards greater efficiency and automation is underway in the online display advertising industry and you would be hard pressed to read an article on the topic without encountering the terms Programmatic and Programmatic Direct. Despite their apparent similarity, there are a number of important differences for both advertisers
Ad tech jargon ‘programmatic’ continues to be highlighted as lacking definitional clarity by industry players. Ryan Joe of AdExchanger.com: Part of the problem is understanding what programmatic is. For many people who work in advertising, “programmatic” is synonymous with real-time bidding (RTB). “Real-time bidding is only one piece of
Tyler Loechner, reporting for Media Post: By now, you may be familiar with the November 2013 study that said 85% of advertisers and 72% of publishers are using programmatic. Those figures are high, and surely encouraging for anyone invested in the space. Further down Loechner writes: When polled, 44% of
There inevitably comes a time when you need to trigger a build using Jenkins of the branch you are working on, either to run a series of automated tests or for review and testing in a staging environment. Using the Jenkins API, I put together a simple bash script to
A reasonably short ride through quiet back roads that feel as if they are far further from Melbourne than they are.