It is great to see that industry leaders are delving deeper into programmatic and trying to understand how it will work practically. Automation has two parts: Programmatic & Workflow. Learn the difference with @MattSeilerIPGMB & Jay Sears @Ru…

The shift towards greater efficiency and automation is underway in the online display advertising industry and you would be hard pressed to read an article on the topic without encountering the terms Programmatic and Programmatic Direct. Despite thei…

Blog articles  ·  

Melanie Phillips on the intellectual slopiness of the arch-apostle of reason, Richard Dawkins: The way he chose to defend himself, through insults and sneers which tried to cover his tracks as he attempted to retreat from what he had said, furtherm…

Ad tech jargon ‘programmatic’ continues to be highlighted as lacking definitional clarity by industry players. Ryan Joe of AdExchanger.com: Part of the problem is understanding what programmatic is. For many people who work in advertising, “progra…